Latin American Music

For quite a long time, grounded Latin specialists re-recorded their music in English and made different changes in accordance with the American standard. Now, Latin pop artists like Becky G and Bad Bunny are on the covers of significant magazines and show up on late-night shows without changing their music.

The Cuban band pioneer, arranger, and piano player rose to notoriety in Mexico for playing mambos and other Latin rhythms and before long turned into the greatest artists in the Latin American market. However, Ricky Martin's performance at the 1999 Grammy Awards marked a breakthrough for Latin American music. The Puerto Rican captivated American crowds with a bilingual version of "La Copa de la Vida" (The Cup of Life), a melody that had been the song of praise of the World Cup a year earlier. At that point, Ricky was a star in Latin America, performing for quite a long time as a feature of the teen pop band Menudo before proceeding to sell out arenas as an independent artist. But before that moment at the Grammys, most Americans had no idea who he was.

While some Latin pop hits like Daddy Yankee's "Gasolina" broke into the US charts, the Latin music industry was a descending turn as music went computerized. Piracy was gigantic in Latin America, causing major labels to lose money and invest less in artist development. As the music moved toward streaming, the business started to recuperate. However, in 2017, one tune would sling Latin pop to a new degree of worldwide achievement: "Despacito." Now Latin music routinely tops the streaming charts, showing the cultural and musical influence it can have on American audiences.